Based on the idea of moving on and packing up. this way up was an exhibition built entirely from cardboard boxes and packing materials to form a completely versatile modular display system.
The identity for the exhibition was derived from a set of arrows, each one created by each exhibitor to represent the design work they do. These arrows are then used throughout the exhibition to connect the work to the person who created it.
The graphic outcomes for this project included a tear out and share postcard catalogue, screen printed posters and custom printed tape that was used to hold the exhibition together.
Illustrated typography by Lily Jones.Website by Chris Rockell.